Unboring My Boardroom
Three boardrooms went in beige and came out unrecognizable.
The boardroom is where big ideas get pitched, inside the least inspiring room in the building. Pinterest turned that irony into a dare. Together we invited three New York agencies, JOAN Creative, McCann, and Mojo Supermarket, to hand over their conference rooms and rebuild them by one rule: if you can discover it on Pinterest, you can do it.
Each room became its own world. JOAN stepped into a groovy 1976 of burgundy velvet and record walls, with moss creeping in and a disco Venus holding court. McCann got a bodega that doubles as a subway car, a champagne bar, and an art studio, watched over by a giant smiling cat. And Mojo let a wild jungle crash into a psychedelic candy utopia, flamingo and gumball walls included.
We took the transformations from pinned boards to built rooms, pairing digital inspiration with real spatial design and craft, and captured it all in a film that makes Pinterest's case better than any deck could: inspiration here is meant to leave the screen.
