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Santa's Stream-Along

Client

T-Mobile

Year

2021

Role

Narrative, creative and art direction: 3D, animation, UI

Categories

EXPERIENCE · TECHNOLOGY

A real Santa, live at the reins of an Unreal Engine North Pole.

youtube/_f8TvEHuR4U · 16:9

When getting together was hard, T-Mobile gave families a sleigh. Santa's Stream-Along is a live interactive ride through a North Pole built in Unreal Engine, and every family plans its own route, choosing three stops from Iceberg Beach to Candy Castle to Santa's Toy Factory.

videos/santas-stream-along/01.mp4 · 16:9

The pilot is not a recording. A real Santa hosts every ride live, face to face over video, reacting to the kids as the worlds roll by. And through a partnership with Hire Santa, families picked from a diverse cast of Santas, so every child could see themselves in the one at the reins.

videos/santas-stream-along/02.mp4 · 16:9
images/santas-stream-along/02.jpg · 16:9Santa greeting a family over live video

Tradition on the outside, real time technology underneath: 3D worlds, character animation, and an interface simple enough for grandparents, warm enough for Christmas Eve.

images/santas-stream-along/01.jpg · 16:9Candy Castle, with the family along for the ride
images/santas-stream-along/03.jpg · 16:9The giant tree stop in the snow