For All Creators
A Jonas Brothers concert where the crowd held the controls.
Lenovo and Intel wanted their new partnership to celebrate what creators can do, with the Jonas Brothers as the proof. Lockdowns had filled every screen with virtual concerts, so this one started from a different question: what if the show belonged to the fans?
Viewers voted the setlist from the comments and fired visual effects onto the stage with hashtags. It all ran on LIVEXP, a tool we built in house that lays interaction over live video, so an audience does not just watch a stream, it steers one. After the last song, fans unlocked digital mementos to share.
The performance trended on Twitter, gathered 173 thousand live viewers, reached an estimated four million people, and took home a Clio.
