Kinetica
Fifty-seven laps, fifty-seven artworks, minted by the race itself.
For the Miami Grand Prix, with Crypto.com, we turned the race into an artist. Kinetica was an on-site NFT gallery where a limited edition piece was minted in real time for every lap of the race, 57 in all.
Sensors on the track fed each lap's vibration, sound, and movement into a generative system, so every piece came out different: a particle cloud shifting its shape, volume, and color with the way that lap was driven. Fans walked the glowing pavilion, watched the collection grow lap by lap, and scanned a QR code for the chance to own one.
The work ran from creative concept to the software that painted with race data, housed in a pavilion built for the F1 campus. Art made of speed, minted before the checkered flag.
