Cooltopia NYC
Marshmallow Mountain, a pirate ship, a lava floor. Cooltopia made real.
For NFT.NYC 2022, Cool Cats wanted their gamified world to exist somewhere you could actually stand. Cooltopia NYC rebuilt the virtual town at full scale, plaza, light garden and café included, with Cool Cat statues posing throughout.
The land split into its four game regions of Air, Fire, Grass and Water, each with its own interactive build: a life-sized pirate ship, a playable videogame, and a Marshmallow Mountain to climb, because the floor, naturally, was lava.
A wristband made the whole visit play like the game: every interaction earned points, and points cashed out as merch on the way out. We created the experience end to end: spatial design, narrative, game design, interactions, UX, and animation.
The full walkthrough
Every region of Cooltopia NYC, start to finish.