Twenty years bringing innovative ideas to life, across physical, digital, and everything in between.
Bio
I lead innovation and experiential at Monks, creating physical and digital experiences that make complex technology tangible. My work spans executive experiences, experience centers, innovation showcases, immersive environments, interactive installations, brand activations and emerging technology.
I lead multidisciplinary teams across creative, spatial design, technology, AI, prototyping and production, from early concept through real world execution. Over the past decade at Monks, I've created experiences and innovation programs for global brands including Amazon, Google, Meta, Nike and IBM.
Increasingly, my focus is on AI and emerging technology, building prototypes, creative tools and new experience formats that connect advanced technology with people in intuitive, memorable ways.
I graduated in Design, where multimedia became my language and medium, and went on to a postgraduate degree in Advertising and Marketing. Semiotics and art history still find their way into my projects. I co-founded Cricket Brasil in 2004, merged the company with MediaMonks in 2016, and in 2023 moved to the United States to work closer to clients and expand the practice globally.
Cricket was a creative production shop. It got its visibility building Innovation Labs for Google, where we handled the whole thing under one roof: narrative, spatial design, interactive demos, software, and fabrication. Work like this came out of the same room:
Perspective
Brand experiences are many disciplines pretending to be one. Everything starts with an idea, a concept that has to feel right for the brand before anything else. From there the work pulls in strategy, spatial design, interface, animation, storytelling, technology, and AI until it reads as a single thing.
The creative's job is holding the balance between the brief, what can actually be built, and the one thing worth pushing further. That last part is usually what people remember.
Applied AI
Creative lead on a proprietary generative-AI production pipeline for a global beverage brand’s campaigns: digital-twin talent, brand-trained models, and full scene and pose control.
Personal builds include an AI museum app where kids scan an artwork and talk to it, getting to know the artist while gamification carries them through the whole visit.
I also built an app that reads an EEG sensor so people can communicate through their brain waves, and an AI medical council that puts six different models around the same case to search for new framings and possible treatment paths.
Awards
Bronze Cube, The Private Spot for WhatsApp — ADC Annual Awards
Shortlist, The Private Spot for WhatsApp — Cannes Lions
Silver, Glass Onion Puzzle Boxes — Clios, 2023
Lenovo Yoga and Intel Evo For All Creators — Clio Music, 2020
Wood Pencil, Foam Zone for Old Spice — D&AD, 2019
4 Bronze Lions and 2 shortlists, Game of Go for Nike React — Cannes Lions, 2018
American Express Pro Walk Experience — Clios, 2017
FWA of the Day, Google Mobile Recall — FWA, 2017
Site of the Day, Ford Focus Fastback Drive — Awwwards and FWA, 2016
Jury
Adweek Experiential Awards · New York Festivals · The Webby Awards · FWA · Eventex
Clients
Amazon · Google · Meta · Nike · IBM · Netflix · eBay · Levi’s
Writing
Contact