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The Puzzle Boxes

Client

Netflix

Year

2022

Categories

BRAND · EXPERIENCE

Twelve real puzzle boxes for a film that begins with one.

30M+
Watched the boxes get solved
12
Boxes, three tiers of difficulty
youtube/OTfOyr1T8Gs · 16:9

Glass Onion opens with an impossible puzzle box, so its release got real ones. With Netflix we conceived and crafted twelve of them in three tiers, from large intricate mechanisms to smaller self-assembly puzzles, shipped across the US and Europe to press, influencers, superfans, and the director himself.

videos/glass-onion/01.mp4 · 16:9

The boxes were cracked live on stream by a cast of real life Benoit Blancs, and more than 30 million people watched them work it out. The craft took a Silver Clio.

videos/glass-onion/03.mp4 · 1:1
images/glass-onion/04.jpg · 1:1The livestream set, box center stage
videos/glass-onion/07.mp4 · 16:9
videos/glass-onion/08.mp4 · 16:9
videos/glass-onion/05.mp4 · 2:3
videos/glass-onion/09.mp4 · 2:3
videos/glass-onion/06.mp4 · 16:9