Alex Fittipaldi New York --:--:--
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eBay House

Client

eBay

Year

2023

Role

Executive creative direction

Categories

BRAND · EXPERIENCE

A sixth consecutive year turning a marketplace into a ComplexCon destination.

images/ebay-house/01.jpg · 16:9The eBay House overall — color-blocked rooms around eBay-red modular seating

ComplexCon is the most critical audience in commerce, collectors who can spot a fake from across the hall. For eBay's sixth consecutive year at the show, we built the eBay House: rooms designed around the things this community actually hunts, authentic products and the people who love them side by side.

images/ebay-house/02.jpg · 3:2A tunnel of sneakers arched in blue light
images/ebay-house/03.jpg · 3:2eBay-red modular seating behind the “Let’s get it” auction sign

Visitors roamed the house bidding on exclusive drops, printing custom tees, playing games, and trying on grails most people only ever see online. Six years of iteration turned a sponsorship into a fixture of the show.

images/ebay-house/05.jpg · 3:2The Hype Is Real: the green laundry room's arch
images/ebay-house/06.jpg · 3:2The red game room, arcade cabinets included
images/ebay-house/07.jpg · 1:1Visitors at the yellow room's gaming table
images/ebay-house/08.jpg · 1:1The blue sneaker tunnel from outside
images/ebay-house/04.jpg · 3:2The eBay House entry arch glowing at ComplexCon

Credits

Fabrication — Stoelt Productions

Photography — Stoelt Productions