Mobile Recall

Client

Google

Year

2016

Categories

EXPERIENCE · STRATEGY · B2B

What your site feels like at 2G, made physical for CEOs.

drive/0ByUqPVNz48M · 16:9

Mobile Recall was a Google event built to make executives feel a hard truth: their sites are slow on mobile, and slow costs business. Four data driven experiments put each CEO's own brand on trial at 2G speeds.

The room in session, executives watching their own sites on trial

A connected bike let them pedal against their site's page weight. A VR Pac-Man sent them hunting for information inside their own pages. An obstacle course tested usability, and a Rube Goldberg machine turned overall performance into a chain reaction, bottlenecks included.

An executive on the connected bike, pedaling against page weight

It took FWA of the Day.

Guests in VR, hunting for information inside their own pages

The Experience Machine, a Rube Goldberg chain reaction of performance

images/google-mobile-recall/08.jpg · 16:9 Reading a brand's performance at the machine's console

The obstacle course in Google colors, waiting for its next run