The Boys Training Area
A superhero-hunting gym for Brazil's biggest Comic Con.
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To launch The Boys in Brazil, Prime Video needed something as unruly as the show. At CCXP 2019 we built a training area for taking down superheroes: strength, aim and speed, tested inside a fully dressed gore room.
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Blood-spitting pig heads, character target practice, and a distinctly meaty whack-a-mole. Fans queued for the chance to feel like part of the crew, and the activation was called the coolest of the show.