Stories Xperience
Twelve kinetic screens making Cannes take vertical seriously.
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At Cannes Lions, Facebook wanted the industry to treat Stories as a serious creative canvas. The argument was mechanical: twelve vertical screens that move, split apart, and regroup into one big picture.
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The choreography was the argument itself: vertical fragments adding up to something bigger. Passersby drove the screens with their own hands, bespoke animations showed the craft, and the build ran from creative concept and structure to sound design, hardware, and software.