Tiny House

Client

DoorDash

Categories

EXPERIENCE · BRAND

The smallest restaurant at SXSW, with the longest line.

Aerial view of the Tiny House pop-up at SXSW

DoorDash came to SXSW with a point to prove: anywhere can be a restaurant. So we built the smallest one in Austin, a scaled down house with a backyard patio, string lights, and a stage to match, and called it Tiny House, a home away from home.

The Torchy's Tacos patio under string lights

Torchy's Tacos ran the kitchen, live music ran the yard, and the line ran around the block. In the middle of the festival sprawl it felt like dinner at home, which was exactly the point: DoorDash can bring a festival's worth of food to the tiniest of spaces.