The Private Spot
A pocket of perfect privacy in the middle of Times Square.
23M
More messages during the campaign
478K
More daily users
192K
New registrations
videos/private-spot/01.mp4 · 16:9
To make WhatsApp's privacy promise something you could feel, we worked with Meta on a stunt in the loudest place on the planet: a spot in Times Square that beams sound only to the person standing on it.
images/private-spot/01.jpg · 16:9
Step on, and a message from WhatsApp reaches you alone while the city roars around you. Privacy you could actually stand in. The idea was shortlisted at Cannes Lions and took home a Bronze Cube at the ADC Annual Awards.
images/private-spot/02.gif · 16:9
images/private-spot/03.jpg · 16:9
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