Hit Lab
Meta's first Brazilian campaign turned 20,000 voices into art.
20,000+
Voices amplified
videos/meta-hit-lab/03.mp4 · 16:9
For Meta's first campaign in Brazil we went to Afropunk in Bahia, a festival celebrating black artists, with one idea: your voice in any reality.
images/meta-hit-lab/01.jpg · 3:2
A massive LED installation captured visitors' voices and movement and turned them into generative art on the spot. Over 20,000 people watched themselves amplified, in the most literal sense.
videos/meta-hit-lab/01.mp4 · 16:9
videos/meta-hit-lab/02.mp4 · 16:9
images/meta-hit-lab/04.jpg · 2:3