Cognitive Enterprise Experience

Client

IBM

Year

2020

Role

Creative direction, experience design

Categories

TECHNOLOGY · EXPERIENCE · STRATEGY · B2B

A token in your hand reshapes a six-minute story around your industry.

youtube/4pLNXyNwpNo · 16:9

At the World Economic Forum in Davos, IBM needed one experience that could speak to leaders from every industry. Object-recognition tokens let each visitor set the terms: pick one up, place it down, and a six-minute narrative reshapes itself around your business.

Visitors choosing an industry at the Cognitive Enterprise wall

It was built from the concept up: spatial design, the token interaction, and the scripts themselves. Dozens of IBM whitepapers and case studies were distilled into four bespoke industry stories, written and animated in house.

videos/cognitive-enterprise-experience/01.mp4 · 8:5

One physical gesture, one personalized story. No menus, nothing to configure. LED walls and 98-inch displays carried the rest.

An animated isometric city from the industry films

The cloud-connected factory world from the industry films

The warehouse scene from the industry films

A hand placing the token that tailors the narrative

‘Place token to activate’ — the token tables and displays