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Innovation Lab

Client

Google

Year

2016

Categories

TECHNOLOGY · EXPERIENCE · B2B

Status

Archive

Google Cloud explained to C-levels by a space, a story, and a robot.

images/google-innovation-lab/04.gif · 16:9Blueprint sketches of the Android robot taking shape

Google's Innovation Lab in Brazil was built to host C-level guests at the Google office and walk them through Google Cloud in a way a slide deck never could. We created the whole thing: the narrative, the content, the scripts, the animation, and the spatial design.

images/google-innovation-lab/01.jpg · 16:9The Lab's presentation space beneath its cloud ceiling

The host was a life size Android robot, built and brought to life by MediaMonks São Paulo. It walked, talked, and guided visitors through the space, answering questions with witty comebacks, and during the presentation on collaborative work it opened a hatch in its body and projected onto a Perspex screen at the center of the Lab.

images/google-innovation-lab/05.gif · 16:9The Lab's floor plan, immersive room to innovation lab
images/google-innovation-lab/02.gif · 16:9The Android robot glowing in the dark
images/google-innovation-lab/03.jpg · 16:9The robot projecting onto the Perspex screen