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Moxxi's Bar

Client

Ballantine's

Year

2023

Categories

EXPERIENCE · BRAND

The Borderlands bar made real, pouring for Comic Con Brazil.

4,000+
Guests over four days
images/moxxis-bar/01.jpg · 3:2Inside Moxxi's bar, all pink and blue neon

To launch the limited edition Moxxi's Finest bottle with Pernod Ricard, we rebuilt Moxxi's bar from Borderlands at CCXP Brasil, faithful down to the last neon sign. It quickly became the busiest hangout on the show floor.

images/moxxis-bar/02.gif · 3:2The Ballantine's and Borderlands booth at CCXP
images/moxxis-bar/03.jpg · 3:2Cosplayers at the bar

Moxxi herself worked the room, pocket shows kept the place loud, and every corner was designed to be filmed. More than 4,000 guests came through over four days.

images/moxxis-bar/04.jpg · 2:3Moxxi at the bar beneath her neon sign