AR Demonstration Briefcase

Client

Year

2017

Archive

GE's industrial portfolio, folded into a briefcase.

videos/ge-ar-briefcase/02.mp4 · 16:9

Trade shows run on banners and brochures. GE's reps got a briefcase instead: inside, a scale model of the industries GE serves, wired with electronics and read through a tablet in augmented reality.

The GE scale model unfolded from its briefcase

Change the model and the AR animations respond, with interactive hotspots showing exactly what GE's digital services change. Innovation made small enough to hand to someone.

videos/ge-ar-briefcase/03.mp4 · 16:9

videos/ge-ar-briefcase/01.mp4 · 16:9

AR animations playing over the scale model

Exploring the model through the tablet's AR view

Visitors reading the model through the tablet on the booth floor