The Ring Block
Every brand at CES brings a booth. Ring brought a neighborhood.
10,300+
Engagements
~2,500
Attendees / day
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Amazon Ring came to CES 2025 needing more than a booth, so we built a block instead: a walkable neighborhood where the products could prove themselves on real doors, driveways and front yards. The story it told was Ring's own evolution, from security gadget to a natural part of everyday life at home.
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Monks ran the project end to end, from strategy and narrative through design, fabrication, and on-site production. The result held roughly 2,500 attendees a day and logged over 10,300 product engagements across the show.
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Credits
Fabrication — Two Eighteen