Water Ripples

Client

Stella Artois

Year

2019

Categories

EXPERIENCE · BRAND

558 droplets of water raining in slow motion over Grand Central.

558

Motor-controlled droplets

36 ft

Installation height

youtube/5oCZhwJOf4c · 16:9

On World Water Day, the busiest hall in New York got a reason to stop. Stella Artois suspended a 36-foot kinetic sculpture over Grand Central's commuters: 558 droplets of water, held mid fall, waiting for someone to reach out.

Blue water droplets suspended beneath Grand Central's ceiling

One hand on a plate set it off. Light surged up the main pillar, a wave rippled down through the droplets, and a bespoke 8.1 channel soundscape filled the terminal, turning rush hour into an audience. We designed the complete experience, from the virtual concept to the physical build and the social takeaway every visitor carried out with them.

Waves rippling through the droplet field over the main hall

Credits

In partnership with Hypersonic