Alex Fittipaldi New York --:--:--
← Index

Foam Zone

Client

Old Spice

Year

2018

Categories

EXPERIENCE · TECHNOLOGY

A football stadium made of foam, refereed by the internet.

7.3M
Total views
50K+
Peak concurrent on Twitch
images/old-spice-foam-zone/01.jpg · 16:9Contestants wrestling through the foam grocery aisle on the live show

Twenty-four contestants, six NFL-themed obstacle courses, and every surface made of Old Spice foam, streamed live for twelve hours on YouTube, Facebook, and Twitch.

images/old-spice-foam-zone/02.gif · 16:9A contestant charging the foam obstacle course
images/old-spice-foam-zone/03.jpg · 16:9The Foam Zone stage set

The twist: the audience could interfere. Hundreds of thousands of viewers voted on what happened next, turning a fair game into anything but. Foam Zone peaked above 50,000 concurrent viewers and closed at 7.3 million.