Beverage Lab
A brand experience built to run every day, not for a weekend.
Most brand experiences are built for a weekend. The Beverage Lab is a permanent installation at World of Coca-Cola, designed to run daily, at attraction scale, for years.
Part laboratory, part playground: a journey through light, color, sound, taste, and texture where visitors explore, create, and leave connected to the brand by something they made themselves.
We were responsible for every digital touchpoint in the lab: the design language, the animation, the interfaces, and the interactions at each station, from the first screen a visitor touches to the drink they carry out.
Design exploration
Before any of it was built, the lab existed as a design system: a flavor palette drawn from Coca-Cola red through strawberry, orange, blueberry and lime, an icon language for formula, water, process and caution, and interface studies for every station where a visitor mixes, carbonates, and names a drink.
